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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 5
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q193-Q198):

NEW QUESTION # 193
Which of the followingis a valid comment within an AMPscript code block? Choose 1.

Answer: B

Explanation:
In AMPscript, the valid syntax for comments is /* comment */. This allows you to add comments within your AMPscript code for documentation or clarification purposes.
Salesforce AMPscript Syntax Guide


NEW QUESTION # 194
Which SSJS library can be used in email messages? Choose 1.

Answer: C


NEW QUESTION # 195
A developer needs to find all subscribers on the Customers data extension who made a purchase in the last 30 days. Purchase data is on the Orders data extension which contains a columncalled 'PurchaseDate'. Contacts are identified in both data extensions by a column called 'ContactKey', and the Orders data extension can contain many instances of the same subscnber.
Which SQL keyword should the developer use to achieve the desired result?

Answer: C

Explanation:
To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on the ContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.
* SQL Query Example:
SELECT c.ContactKey FROM Customers c INNER JOIN Orders o ON c.ContactKey = o.ContactKey WHERE o.PurchaseDate >= DATEADD(day, -30, GETDATE()) Salesforce SQL JOINs


NEW QUESTION # 196
A developer wants to create a Send LogData Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension?
Choose 2 answers

Answer: A,C

Explanation:
When configuring a Send Log Data Extension, it is crucial to follow best practices to ensure efficient tracking and data management.
* Use Data Retention: Implementing data retention policies helps manage the volume of data stored in the send log, improving performance and reducing storage costs.
* Limit Custom Fields: Limiting the number of custom fields to 10 or fewer helps maintain the efficiency and performance of the data extension.
Salesforce Send Log Data Extension


NEW QUESTION # 197
When do synchronous REST API calls to Marketing Cloudtime out? Choose 2.

Answer: A,D

Explanation:
Synchronous REST API calls to Marketing Cloud have different timeout limits based on the type of operation:
* 300 seconds for tracking and data retrieve operations: These operations involve more extensive data processing, hence the higher timeout limit.
* 120 seconds for non-tracking operations: Standard non-tracking API calls have a shorter timeout limit.
Salesforce Marketing Cloud API Timeout Limits


NEW QUESTION # 198
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